Forever in blue jeans - The Apprentice - Chloe's blog week 2

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Chloe’s blog (published weekly on The HR Director) continues. Week 2 sees the candidates marketing a jean’s brand…

Japanese Jeans

The candidates start week 2 in über trendy East London and told they will be marketing jeans made from exclusive Japanese denim – what could possibly go wrong?

Each team decided on its brand name pretty quickly – even if it did involve some people “listening” carefully, then completely overruling others ideas. Mukai’s management style went from ignoring his team’s views and imposing his own ideas, to leaving the sub-team to get on with it without giving them the input they were asking for.

The importance of effective communication in the workplace can’t be overestimated..